We’re taking a different approach with our counter based magazine offer this week. We’re not promoting magazines at all but educational books – as the photo shows. I liked the idea of resting magazines for a week.
The books were left from a book sale and rather than shove them to the back of the shop we made them a hero at the counter.
As is always the case with this space, it works – especially with the SALE sign (which took two minutes to do) on the stand and genuine bargains on display. Being located at our busiest sales counter helps too.
It’s a pleasure to see someone approach the counter with a newspaper and end up purchasing one of these impulse items.