Dennis Publishing, the publisher of the highly successful Monkey digital magazine, has launched Gizmo, a consumer technology digital magazine. They claim it’s a world first. Gizmo will be free, just like Monkey. Dennis Publishing publishes more than 50 titles. They are leaders when it comes to successful digital launches.
It is news like this which newsagents need to consider when planning shop fits. What is the best retail fixturing for magazines in this new world? How much space do we allocate? Do we focus on the top selling titles or the titles others don’t sell?
More publishers will pursue online models like the folks at Dennis are successful with. They have to. What we have to do is to pursue the future as we see it for ourselves. Too few newsagents are doing this, they are waiting for publishers and other suppliers to take their hand to the future.
I find it interesting the press release doesn’t point us to the web page.
Not a good look for a digital magazine.
Nice if you like ‘old school, boring’ PDF flipping, sure not what we are used to in the Netherlands. Have a look at the Dutch leading newspaper De Volkskrant. A true multi media digital magazine going beyond limits of digital publishing. The new impressive technology is developed by MagStream.Com and de Volkskrant media staff can design and publish features and breaking news in real time. This innovative ‘gizmo’ can also process RSS feeds (live!) Blogs and Breaking News images from mobile phones in Real Time to already published pages, quite amazing! De Volkskrant launched two editions called ‘webspecials’ one on 2008 Spring Fashion Trends http://vkmode.vkwebspecial.nl and the first on Super Tuesday, a interactive special on the USA elections: http://www.vkwebspecial.nl
Another publishing company the ANWB has several issues of their automotive magazine online to be found on http://autokampioen.tv If you like motorbikes check out the interactive magazine of KTM on http://ktmnewsclutch.nl
More great examples of the exciting future of multimedia digital publishing, surf to: http://magstream.com
Sincerely,
Wouter van der Heiden, the Hague, The Netherlands