It will be interesting to see if The Biggest Loser brand works with the new Food & Exercise Diary and the Complete Calorie & Fat Counter. We have very similar products under other branding and while sales are good, I’d expect the TV show connection to drive the latest releases to the top.
We have put The Biggest Loser products at the counter since the TV show is on every weeknight. Once the TV show is over so we’re better off getting in early.
Theres a lot of diet stuff out there at the moment….maybe not