We are enjoying success with our small counter display for magazines – it is the ideal place to promote titles with a good free gift. This month’s New Woman is an excellent example – great sales yesterday (Saturday) off the counter location.
We have tried a range of titles in this space and it is those with a gift which perform best. What’s good is that the title can be for guys or girls. Last week it was the FHM offer with a free Gillette razor.
So, we’re locking this space, between our two main serving points, as the place we will promote titles with a good giveaway. This solves a magazine fixturing problem since the traditional fixturing is a challenge with the more bulky giveaways such as sun glasses, aprons and the like. It also works in with our desire to go hard as soon as the title is out
The elements of the display will remain the same – making creating a new display each week time-efficient.