I love the magazine stand in the photo. Sent out to support the latest issue of Better Homes and Gardens, it enables us to promote this title in various locations around the newsagency.
Getting titles away from their usual place is good for business. This week we have it next to weekly newspapers, behind foreign language newspapers. Next week it will be somewhere else. Each move finds new browsers.
Given our constant moving of stock, including magazines, a unit like this makes the task easier and helps us provide a fresh retail experience.