Following success of the November and December newsagent benchmark projects I have decided to benchmark the seven months to January 31, 2008 to the same seven months a year earlier.
I have chosen seven months to get the most up to date data and include back to school 2008.
For Tower Newsagents, please send a Monthly Sales Comparison report: tick the box (lower left corner) to exclude home deliveries, and tick the box, lower right corner, to get the category breakdown. Set your first date range (on the left) to June 1, 2007 to January 31, 2007 and the date range of the right to June 1, 2006 to January 31, 2006. Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@towersystems.com.au.
Newsagents not using Tower software wishing to participate should email me for a spreadsheet template to complete.
I’d like to complete the benchmark by mid next week so data by February 19 would be appreciated.Â
I’ll publish the benchmark results here and elsewhere so all newsagents can benefit. This benchmark project will provide a ood understanding of trends in newsagency sales data and those trends may help us make decisions for the future.