Here are some free Valentine’s Day marketing tips for newsagents included in the Tower Systems weekly email bulletin sent yesterday:
Kissing booth: raise money for a local charity, $2.00 a kiss;Â Make sure it looks like an old style booth.
Red lips: paint some big red lips on the side of your face for the day and ask for a donation to a local charity;
Sweethearts candy: put a tray of the old style sweethearts candy at the counter and offer one to each customer;
Graffiti wall: It could be paper, a window or a white board, encourage customers to write messages of love. For this idea to work, it has to be bold. We’ve already had positive feedback on this idea.
Each of these Valentine’s Day marketing tips is about engaging with customers and that’s what retail is all about. These regular marketing tips are a free service for Tower Newsagents and others to use as they feel appropriate. We are happy for the ideas to be passed on. It’s our way of adding value to our newsagency relationship.
We tend to focus on ideas which can be implemented locally and without cost. We especially like ideas which add to the fun and theatre of business.