This little bear with his leg in a cast and a crutch under one arm is a popular gift purchased with a get well card. Â We have him and other card giving occasion bears located near our card display.
The message is simple, while flowers are nice, the don’t last that long. Appropriately themed bears work for get well, graduation, bon voyage and even new home. By ranging them near the card aisle, we’re getting gift related sales which would otherwise go to the local florist.
What is interesting to me is lack os resistance on price. At Frankston, for example, this range of plush is selling well at traditional gift shop prices.