Just as they did with the free light globe giveaway on Saturday, the folks at the Herald Sun have provided us with excellent point of sale and electronic marketing collateral for Valentine’s Day.
By getting this material early we are able to appropriately dress the store to drive sales. We’re also able to load the content into the software managing plasma screens at out Watergardens location.
Getting electronic content from other newsagent suppliers is not as easy.
We have a structured approach to using newspaper promotional material. Given that it’s usually a one-day event, we like to skirt the counter several days before and also set-up A4 posters at each register – reminding people of what’s coming. We also brief the sales team well in advance. On the day, we boldly dress the store the day of the promotion. By getting the material electronically we are able to print additional copies as needed.
Nothing special in all this activity – except that it takes a forward thinking supplier to help one achieve all this. This is why I’m so happy with Saturday’s globe offer and Valentine’s Day in the Herald Sun.