We have taken a different approach to promote the start of Logies voting in TV Week this week.
Rather than one big display we have gone for two smaller ones. TV Week as an impulse purchase so a counter display makes sense (see photo).
This location has been successful in promoting a range a of product – a different ‘story’ every week from stationery to lotteries to magazines. It works because regulars are not blind to the promotions, since they change.
The other display we have done for is above the Herald Sun and The Age on our main newspaper stand. This is also a successful magazine promotion location for us.
In each case we’re promoting outside what we’re told to do by the publisher. The key will be whether our approach drives the sales expected. While the displays themselves are not pretty, all that should matter is the sales result.
Now that purchasing a copy of TV Week is not required to vote in the Logies do you think that would have any impact on sales of TV Week?
Andy I don;t think so. They are two markets – print and online.