As I predicted a couple of days ago, the cut in supply of Take 5 in the same week they are doing a major marketing push has backfired. We’re just about out of Take 5 and therefore not able to perform to our potential. A frustrating outcome forced on us by shortsightedness by the publisher.
This matters because newsagents are only short supplied on popular titles which are sold elsewhere. It’s the unpopular titles where we’re over supplied.
Starvation can be terminal folks.