PaidContent reports that the New York Daily News is to offer free music downloads for readers. Inside the newspaper on two consecutive Sundays will be a code which provides access to three downloads from a library of 120,000 songs.
This is quite different to the launch and distribution last year in the UK of the new Prince CD with one of the newspapers.
The Daily News offer looks to me about two challenged distribution models testing to see if teaming up can make them stronger. It will be interesting to see the results. Personally, I prefer a promotion with an in-store redemption – this respects the retail network. However, given the lack of a strong single retail network for newspapers in the US I can understand why they are taking this approach.