We are playing into traditional society pressures by placing pregnancy magazine titles next to our wedding magazine titles. Not that it matters but I was curious about what our customers thought. I conducted a straw poll over a couple of days and asked four under 25 customers and four over 40 customers. All the under 25s and one over 40 said it would be better if they were separated and thee over 40s thought they went well together. Hardly earth shattering. In a couple of instances my question led to a chat about other magazines and from that came valuable insight. It’s always worthwhile talking with customers in the body of the shop.
Back to the pregnant wedding placement, we are going to think about how we can dilute the visual statement that one leads to the other.