The John Wayne Collection and Movie Musicals partworks series continue to enjoy good success, months after the first issues hit the shelves.
The sales patterns for these titles are different to what we usually see for partworks as customers are stepping in and out of the series based on the title of the film on offer.
The latest Movie Musicals issue – Chitty Chitty Bang Bang – is a good example. The film is a much loved classic and it’s not surprising to see people buy that issue who have not purchased any other in the part series. Our challenge is how we display these, long after the launch, so we get the impulse purchase based on a specific title.