File this under careful what you wish for. A few weeks ago I complained about ACP Magazines shutting down supplying in-store display materials over Christmas. Well, the drought is over and we have more material than we can reasonably use. Burke’s Backyard is this week’s feature title. Then, today, we receive display material for Wheels. Rather than take down Burke’s or the display we have for InStyle on our traditional aisle end displays, we have created a new space – next to newspapers, for Wheels:
We chose placement next to the newspaper stand since we feel it is more appropriate to the Wheels target customer. Time will tell. Hopefully the folks at ACP will be happy with this even though it is not a power end display.