At our Frankston newsagency, we are finding that Back to School is bigger. We are running a more traditional newsagency sale – but on a small scale since we are new to this business and the sales history suggests such an approach. It is working well for us – we have kicked the stationery pitch up with the book offer as well. The two work well hand in hand.
The book display is in our main entrance and our back to school offer right behind and down into the stationery aisle. While this is nowhere near as big as some back to school offers I have seen, it’s working in Frankston.