HIT THE ROAD is our latest at-the-counter magazine promotion. We have put together a selection of titles offering outdoor, getaway or travel information.
The border is copies of the map of Victoria – we try and create a border which provides a context for the display.
In this display, as we do each week with these themed displays, we bring to a high traffic area of the shop, titles which are only seen by browsers looking in the category.
While the displays always generate incremental sales for the titles we select, the display reinforces to all who see it that we are magazine specialists and offer more than just the popular weekly and monthly titles.
Beyond the role displays like this play in underscoring our point of difference is the benefit is structuring the ashop floor to upsell. I often find this more effective than the traditional over the counter, in-your-face, upsell.