Our comic display is looking sad with fewer titles than ever being supplied.
With sales not supporting more titles, it was only a matter of time before we faced reducing space allocation for this segment of the magazine market. That’s a job for later this month – unless we decide to have a crack at growing the category – but based on data we’re seeing elsewhere, I suspect not.
A key attraction of comics is the kids who some in and browse. I see them as the next generation learning to enjoy browsing in a newsagency and while their half an hour reading may not lead to sales, it makes them comfortable in our space and it is that comfort which helps in other categories such as cards.