Magazine digital initiatives increase 33% in 2007

The Magazine Publishers of America has announced that their research has found that 207 digital magazine initiatives were announced by publishers in 2007.  This is an increase of 33.5% over 2006.

Dismissing this by saying that initiatives by US publishers will not impact Australia, would be ignorant.  Online and digital initiatives know nothing of the physical borders which challenge print.

Of particular interest to me was the news of publishers branching out beyond print into in-house video:

Also of note, Hearst, Meredith Corporation and Time Inc. announced the creation of their very own in-house video production companies dedicated to the creation of video and web applications for their online brand.

The MPA is hosting Magazines 24/7 in February, a conference dedicated to digital initiatives for consumer magazines.