We have focused on the crossword category in our Frankston newsagency since purchasing the business ten weeks ago. We did this to test whether our obsession with magazines at Forest Hill would deliver success at Frankston – without completely revamping magazines and in advance of a shop fit later this year. The result, is a 10% increase in crossword sales tracking since we took over – off of an already good base.
All we have done is pay more attention to how crosswords are displayed and co-locate key titles in high traffic areas of the business.
Crosswords are a low hanging fruit magazine category for newsagencies. A small management investment of time ought to see an increase in sales quickly – as long as smart decisions are made.
At Frankston, the experience gives us confidence on our broader plan for magazines in that store.