We treated the latest issue of Woman’s Day Super Puzzler quite differently to past issues. We left more stock in the Women’s Weeklies section than in the crossword section. Sales for this issue are up 50% compared to the same period for previous issues. This is an excellent result. I’ve checked with several other stores and while some show growth, none as high as ours. I take this as even more support for placement of key branded crossword product permanently with the weeklies.
What we did with Woman’s day Super Puzzler is more important than an aisle end display or some other poster program publishers like yet it has bee more successful. If only they would reward that business success more so that a pretty display. Yep, treat me like a business person, please.