It is fascinating watching customers interact with our new range of music cards based on names. Yesterday, twice I saw people choose a card and take it across the shop to pay it for someone browsing magazines. Beyond getting people interacting with product, it adds a bit of theatre to the location in the store where the card is played, others around look up – all good stuff in retail.
We are fortunate that this range is not in too many stores in our centre. If that changes I would not expect the same level of excitement (and sales) from customers.