Following success of the November benchmark project I have decided to run one for December for Tower Newsagents. To participate, please send a Monthly Sales Comparison report: tick the box (lower left corner) to exclude home deliveries, set your first date range (on the left) to December 1, 2007 to December 31, 2007 and the date range of the right to December 1, 2006 to December 31, 2006. Once the report is on the screen, click the PDF button to save this as a PDF, go into your email software and send a copy of the PDF to me at mark@towersystems.com.au.
If you have switched your newsagency to the MPA magazine categories, and I hope you have, I’d like a second Monthly Sales Comparison – this time for the magazine department and with the category analysis ticked (lower right corner).
I’d like to complete the benchmark by the end of this week so reports within the next two days would be appreciated. Once December is done I’ll conduct a similar study for six months to December 31.