Cleo Click from ACP Magazines is a fascinating new magazine – launched today.
Extending the reach of the successful Cleo brand, the folks at ACP have created a title which claims, on the cover: everything inside is available online. The ninemsn website has more of the pitch to girls who want become Web Queens.
I’m surprised that there is not a more significant online presence supporting the title – given the subject matter. But, then, they are speaking to people currently offline and guiding them online so…
I like brand extensions in the magazine space and right now ACP are the masters if you look at what they are doing around Woman’s Day, Australian Women’s Weekly, Take 5 and, now, Cleo.
One challenge I see with Cleo Click is how we represent the proposition. This is a title which has appeal beyond people who will browse women’s titles.
where is gisele’s dress on the cover from?
from katie