It’s good to finally receive some marketing material from ACP Magazines’ Connections newsagent in-store marketing program. I wonder how many newsagents started using their Connections aisle ends or windows for promoting other product?
Publishers need to realise that magazines are published 52 weeks a year and we’re open 52 weeks a year. Turning off marketing support provides us with an opportunity to find other uses for the promotional space as my post earlier this week showed.