Holiday magazine display

The photo shows our latest magazine feature display – magazines themed around holiday activities.  It’s at our Forest Hill store.

You’ll see we have gone for a mixture of children’s activities as well as places for adults to visit.

 As with previous display, magazines have sold of this stand almost right away. While this is, in part, due to the location next to a busy register, it is also due to providing context for the purchase of the titles. Sometimes leading customers to a purchase works well.

The display has been up since Friday last week and we have already topped some titles up twice.

There is no doubt that the demographic of our newsagency (and most newsagencies I suspect) changes during the holidays. We seize this change as an opportunity to win new customers and make money visitors to the area. Each week for the next few weeks this display will change to try and tap into the holiday demographics.