With more newsagents running cards from two or more card companies, it is helpful to be able to report on performance of each card supplier side-by-side and for any date range without producing multiple reports. The Supplier Comparison Report in the Tower Systems software does exactly this. While card companies produce their own reports, taking control in the business empowers us to better deal with pushy sales reps and drive faster credits and replacement of non-performing lines with new product.
This comparison rep0ort is not only for card companies. It also works in the magazine space – indeed, any category where you have multiple suppliers involved.
While it is important to trust suppliers, newsagents need to approach the relationship with suspicion and undertake their own reporting in-house. It’s easy. While I will look at supplier reports, I will trust reports I produce, like the supplier comparison report, more.