Outside the newsagency the signage promotes one brand of newsagency marketing group while inside posters and other materials promote another. This appears to be happening more often – newsagencies trading under two competing brands. No wonder customers get confused.
I cannot understand why marketing groups would accept money from newsagencies promoted under another brand. Does it mean the newsagent does not want to be known as the other brand? Does it mean both brands are undisciplined?
Lack of discipline is a huge challenge at the store level and for our channel nationally.