We embraced the Boxing Day Sale party with gusto today. At Forest Hill (photo) and Epping it was busy but ordered, in Frankston and Watergardens it was busier and less ordered. In Melbourne Central it was nuts – every person for themselves. In each store we have seen deep baskets with customers buying four and five packs of cards, wrap and other items on site.
Given the publicity surrounding the Boxing Day Sales in Melbourne, we have found to best to wholeheartedly embrace the opportunity by packaging special offers which deliver excellent value. It’s what they are out today for after all. Doing this demonstrates that we can mix it with the big retailers and that small businesses are relevant at sale time. From a pure numbers perspective, our experience is that it’s worth the effort in our newsagencies and our card & gift shops. The key is to plan in advance so that on the day everyone knows what to do.