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Andrew Rieu writes for Limelight

limelight-jan08.JPGAndrew Rieu has joined Limelight magazine as a columnist. This will broaden the appeal of the title and give us good promotional hook. I mentioned a couple of days ago about the Melbourne Observer newspaper with Rieu on the cover – it sold out. So did Limelight last month with the Rieu DVD. We have sold 80% of the current issue of Limelight. Staying on top of people and topics helps us be opportunistic retailers. For example, Limelight will be of greater interest as a putaway thanks to the Rieu column.

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