Luxury Home Design Collectors Edition is a good exampl of what is wrong with magazine distribution in Australia. The long shelf life – six months, it’s size – close to 4cm, it’s cover price – $15.00, and the scale our model – driving, I estimate, a sell through rate of around 40% in most newsagencies.
Titles like this make up the 65% of magazines which are cash-flow negative for newsagents.