Interesting to see the over the counter magazine subscription offers from Pacific Magazines evolve further this Christmas. The photo shows a rack of subscription packs for five Pacific titles from a Newslink location in Brisbane airport yesterday. The packaging is a considerable improvement on what has been tested here before and what I first saw in the UK in WH Smith locations in 2005.
The latest subs package from Pacific is a considerable improvement on the magazine subs offer pitched through Bill Express newsagents. The key is how we merchandise the offer – in this case, they look like gifts and are therefore able to be displayed with gifts.
I’d like to sell two types of magazine subscriptions. One for use as a gift and fulfilled through home delivery and the other fulfilled through pick-up from my shop. While not core business, I can see an opportunity ti increase sales of magazines through my outlet with access to these.