With cricket dominating sports news at the moment we have Inside Cricket and the Inside Cricket Special Edition on display above this newspaper stand at the front of the shop.
We tend to change the titles in these two magazine pockets two or three times a week. The photo shows the offering we have up for the weekend. With the cricket titles are less likely to be successful with our weekday customers we will change tomorrow to something more appropriate. Change is the key. Since newspaper customers are regular, a static display guides them to be blind to the offer.
This display at the newspaper stand is more effective for the business and less stressful for employees than having your team ask for the up sell across the counter.