If you have a team member working the floor of your newsagency, give them a prop to carry in their hands. This prop shows that they were on the floor working – and not stalking browsers. It also gives them a reason to leave the browser and not stay for too long. The prop is the destination and not the browser. Also, be sure to change the prop and that props chosen are good impulse purchases.
Train your people to NOT ask if they can help the customer. Instead, train them to make a comment about the product or category being browsed. The comment could be along the lines of: we have more of xxx over here too.
We are not good in newsagencies at serving customers on the floor. Part of that is because we, many of us, are not trained retailers. Tips like walking the floor with a prop are basic retail – try it, it works.
Every week in the Tower Systems email newsletter we include tips. I thought the tip above, published in the newsletter today, could be useful for some who read this blog.
Hello. Your two new blog designs look good but do you realise in the process you have killed your RSS feeds. Any readers using the old RSS feeds are not getting any new articles.
John It should alo be okay now. Mark