It is gratifying when you see immediate results for a change. This morning at our Frankston newsagency we moved the table and other units displaying boxed cards to at our main entrance. The result was an immediate kick to our already good boxed Christmas card sales.
We undertook the move as part of our commitment to regular change – too many newsagencies are set-and-forget businesses where little product is moved once it is set down. Beyond the table in the photo you can see how we’ve embraced a column in the shop, in front of the counter to the left, with more boxed cards.
We are chasing double digit year on year growth for Christmas cards – so far so good.