Now is the time for all cricket magazines to be in a column, next to each other, same with soccer. While this may seem like common sense, not all newsagents appear to agree. I was in a newsagency today and saw five cricket titles dotted through the sports section. This kind of almost random placement means fewer titles in the category will be sold.
If we are serious about magazines we have to display them right. That means clean column based displays like in the photo for cricket and soccer titles – and other categories. Anything less says we are not magazine specialists.
Also today I visited a 7-eleven store, just near the newsagency. Their display was awful. Titles in the wrong pockets and some empty pockets. I’d expect this from a retailer not committed to magazines. in a newsagency it’s unacceptable in my view.