This brilliant and interactive Post_It display makes excellent use of the space in front of our photocopier. As you walk past, the screen at the top of the display starts running a commercial for the product – yep, that box at the top is a small LCD screen and it plays video with sound!
People stop and watch and often pick up one of the products and check it it out.
This the type of in-store sales tool usually reserved for major retailers. We’re fortunate to be in a position to test its effectiveness in newsagencies. Since the stand is also located near our main newspaper stand in one store I will be particularly interested in sales basket data.
It’s good to see 3M prepared to experiment with us.
The two products on offer – a wrapping paper cutter and a handy tape dispenser – are ideal for this time of the year.