We have replaced our display of gree magazines at one of our counters with this display of property and investment titles.
Property and investment is an often forgotten category in newsagencies, relegated to second class real-estate. We are hoping, through the display, to remind people that we have a broad offering.
We know from our sales data that the work we have been putting into this category elsewhere in the business is delivering above industry benchmark growth – proving there is a good market in our newsagency.
While these displays are extra work, they payoff is the reinforcement that we are magazine specialists.