I am surprised at the cover of this National Australian Fishing Annual. Maybe the have used a sexy, even suggestive (look at the fish), shot before. Compared to other fishing titles, this one would look more at home elsewhere in the category. There are more photos like this in the magazine. Maybe they are chasing a new demographic to fishing. I don’t mind as I’m only the retailer. However, there is a valid questions as to where to place the title – if they are chasing a different demographic. Guys looking for bikini clad girls playing with fish will not be looking in the fishing section.