For days ago we placed a column of Lovatts crossword and puzzle titles next to Australian Women’s Weekly. While we have done this before with success, this time the results have been excellent – especially with the Christmas themed title. We are tracking a 25% sales increase for the crossword product off an already strong base. The bump from Wednesday to today is obvious on the sales graph.
We have two promotional columns like this near AWW and the weeklies.
We will leave this display in place for a week before replacing it with another – probably Christmas themed crafts.