We have wallpapered the wall in front of our lottery counter to promote our syndicates in the end of year superdraw. We do this with all superdraws. It works well.
Syndicate sales are rarely single sales. In addition to multiple syndicate tickets, customers usually pick up a regular ticket or two.
The idea behind the wall is to create a sense of celebration – the end of the year and all that.
We have created the collateral for the promotion ourselves. While Tattersalls will continue to judge us only on name badges, up-selling and placement of their posters, we feel that unique effort such as our wall – and similar promotions other proactive agents run – ought to be part of the Tattersalls measurement. It is frustrating that they measure agents down to the lowest common denominator – but that happens often in the newsagency channel.