This is the display we have created next to the counter to promote magazines with an environmental pitch. It’s a simple display, designed to attract.
We have placed the display next to our main newsagency register point as we have found this the most effective in promoting magazines outside the top 50 sellers.
Typically, we will leave this in place for between a week and two weeks – depending on customer interest. We also add new titles as they come in.
I know the display does not look corporate – it’s not meant to. We see this multi-title approach as a service for our customers and in support of the depth of range we have.