I have lost track of how many magazines have free calendars with them at the moment. Some are excellent value and others quite mediocre. Some are poorly attached and detract from the magazine.
I wonder if all these freebie calendars detract from calendar sales? Some newsagents think so. While there must be an impact of so many free calendars being available, I can’t quantify this in terms of sales of calendars in newsagencies.
I am not suggesting that publishers refrain from the calendar giveaway, I can see it makes sense. I guess the purpose of this post is to acknowledge that there are some unintended consequences.