Many newsagents will be pleased the election is over, they expect Christmas sales to kick in from this week. Not all have experienced a slow lead up to Christmas – probably 50% of the ones I have spoken with.
Thre are many theories as to why elections seem to slow business or at least stunt what we would have expected as a Christmas rush this time of the year. The one which makes sense to me is that since news is a key focus in our businesses and election news is often negative, it is hard to capture the spending spirit of the season.