We received some Women’s Weekly stock on Friday at Forest Hill (after their production problems caused us to miss our delivery Wednesday) but we will sell out over the weekend.
Unless we get more stock Monday, I’d say our performance this issue will be around 40% of usual for the Christmas issue. This will cost us around $600 in sales of the title and, I’d expect to lose at least that again in associated product sales.
On top of direct lost sales is the cost of lost customers – who knows whether a customer who purchases elsewhere stops coming to the newsagency as a result.
I appreciate the ACP did not want the production problems. However, to have all major competitors around my newsagency fully stocked and me not severely disadvantages my business and disrespect my customers.