I expect the latest issue of Limelight to sell out quickly given free limited edition Andre Rieu DVD which comes with each copy and the cover story about Music Personality of the Year, Jonathan Welch, choir master of the Choir of Hard Knocks.
We’re leveraging strong interest especially in Andre Rieu by putting the magazine at our busiest counter. In case you missed it, Rieu’s DVDs are dominating the DVD charts this year. Typically, he resonates with an older demographic.