We are getting some good traction with our monthly customer newsletter. It’s a passive marketing strategy at the front of our shop promoting a magazine of the month, phone recharge, a stationery competiton (we have 6 laser printers to give away) and boxed Christmas cards among other things.
Visually it is nothing special – that’s deliberate in that we felt if we made it too attractive it would not come across as being personal, from us.