What is it with publishers and these oversized magazines. Last week it was Dolly, now it’s Madison which is too big for traditional magazine fixturing. Covers sell magazines and we can’t display Madison as well as we would like this month because of the free gift.
Before you label me a whinger, there is reasoning behind my complaints – I like the magazine displays to look neat – it assists browsing and segmentation. This stack of Madison means we can’t do that.