It’s great to be have the material to be able to promote OK! magazine this week. The POS material provided is among the best I’ve seen from a publisher.
The OK! material has been let down by the Gotch distribution system which cut us back based on patchy sales a few weeks back. It amazes me that distributors and or publishers are quick to cut back on these weeklies yet slow to cut back on titles which don’t sell.
The amount of time newsagents waste on navigating magazine supply (over and under) is ridiculous.
between the undersupply and the civic video promotion we do not have the stock to promote the newsxpress promo that was supposed to give us a point of difference. Now we have to wait until wed for more stock. Great idea poor execution again
In regards to my previous comments, the poor execution I am refering to, is the publisher’s use of newsagents as a collection point for the civic video promotion with no benefits to the newsagent.
Whereas the newsxpress promotion has a direct benefit to my store ie buy O.K and get a free sunscreen. Big difference to just giving away magazines.