According to Weekly Insight, a blog, Google could be preparing to take on magazines and in a way which could set the distribution network on its ear.
Recently, Gilbarco introduced a kiosk system that enables Google local search, maps and coupons to be accessible in gas stations, convenience stores and the like. In addition, Google, with its patent filed in May of 2006, shows interest in expanding this type of “on demand†content by introducing itself to the magazine publishing industry.
Newsagents should read the full blog post.
Consider this: a kiosk system at fuel outlets with a Google search built in – this will connect you with local businesses, local ads and could even connect you with local stories, all on demand. While the Weekly Insight post suggests the model is more novelty, newsagents – who rely on magazine traffic for around half all traffic in our stores, ought to be aware of technology moves which could impact the core of our businesses. They are setting a fire on the disribution of boks so why not magazines?
Google looking at DIY Magazine Publishing, an article referred to in the Weekly Insight post and published at huomah.com, outlines one way a Google magazine offer could work.
Two years ago I wrote here that content wants to be set free from mastheads, as individual songs wanted to be set free from albums/CDs. It will happen. Disruption, significant disruption, of the supply chain is inevitable. This is what newsagents should be talking about, not minor operational issues like late delivery of papers and the like. No, there are big picture changes on the horizon and I worry that too many of us have no idea and will be shocked when they artart to impact their businesses.